Ambitious new campaign aims to reduce veteran suicide rate by half

Every day, Andre Rush, a retired Army officer and former White House chef, does 2,222 pushups. And every day, he thinks about what that number symbolizes: a tribute to the military veterans who die daily from suicide.

Rush's ritual is more than just a tribute, however.

“It's a reminder to never become complacent, that we still have work to do and we still have to keep going," Rush told ABC News. "And you can't stop. You can never give up on something that you believe in, especially people."

The prominent chef, TV host and advocate recently joined "Face the Fight," a multimillion-dollar new initiative launched last month to halve the suicide rate among veterans by 2030.