Super Bowl Sunday: Here's How Each of the Military Services Will Make a Showing

For the Super Bowl this Sunday, the military service branches are turning toward streaming platforms and social media to get their messages out during the big game, relying less on traditional media in hopes of reaching Gen Z.

The push to rely on less traditional media during the game also comes amid a historic recruiting crisis for most of the military services. The Army, Air Force and Navy all missed their recruiting goals last year -- only the two smallest branches, the Marine Corps and Space Force, met their target numbers.